When it comes to the top design trends for new hotels in 2015, it is all about catering to the millennials. The millennials are a growing group and expected to represent 50% of all travelers in 2015; and they have expectations when they travel – authenticity in guest experience and convenience through technology.
Millennial travelers want their hotel stay to be an authentic experience. They want their hotel to represent the local neighborhood, have a strong sense of place with local art, foods and local travel experiences. Essentially, they want the experience to be more like that of a local boutique hotel but without the boutique price-tag.
The major hospitality companies are responding to this by launching new ‘lifestyle’ brands. Lifestyle brands are not true boutique hotels, but they are a lot more intimate and specialized than the conventional ‘cookie-cutter’ hotel.
It seems that all the big brands are doing it: Marriott is launching ‘Moxy,’ Hilton is launching ‘Canopy,’ Hyatt has their ‘Centric’ and Radisson has ‘Red.’ They all have a similar approach focusing on local authenticity, more modern and stylish designs, and in place of the typical hotel lobby, a more comfortable communal lounge that’s fun, trendy, and integrated with technology.
Source: https://www.radissonred.com/img/content/zoom/smallzoom-new.jpg
Speaking of technology, it will create the biggest changes in the hotel experience as we know it. Imagine streamlining check-in so that you’ll never have to stand in line at the registration desk again. With mobile check-in and blue-tooth enabled key-less entry, this is now a reality. Hotels recognize that whether traveling for business or pleasure, most guests have an array of mobile devices with them and are comfortable using them to achieve an experience that is more about efficiency and speed and leaves formality by the way-side.
Hotel apps will allow guests to order food and drink from their own devices, as well as control the room’s light, temperature & entertainment. Guests will have the ability to link their device to their television in order to stream their own shows and movies directly from their devices. And in place of that binder on the desk, there will be apps to link to the neighborhood, restaurants, and night-life.
The hotel experience is changing and rapidly moving into the modern age of technology and WORTHGROUP is looking forward to implementing these innovations into our newest hotel projects.
Sources:
https://www.bdcnetwork.com/blog/5-trends-shaping-todays-hospitality-industry?eid=216777645&bid=1037019
https://www.blla.org/files/1097/8_Boutique_Lifestyle_Hotel_Trends_for_2015.pdf
Source: skift.com
